We are thrilled to share exciting news: O’Gem has been invited to take part in Amsterdam Fashion Week, taking place from August 30 to September 4, 2025.
As part of the event, O’Gem will participate in a special pop-up store organized by GIOIA in partnership with AFW. Visitors will have the opportunity to discover our limited-edition jewelry collection – pieces created with the same signature elegance, craftsmanship, and artistry that define O’Gem. Every design in this capsule is available for purchase during the pop-up, making it a unique chance to own a part of our story.
The brand’s founder will be personally present at AFW activities, offering a rare opportunity to connect, ask questions, and learn about the creative process behind O’Gem jewelry.
This marks the second time O’Gem joins the prestigious Fashion Week stage. Our first participation was in 2019, when O’Gem was an invited brand at Ukrainian Fashion Week, collaborating with fashion label Domanoff. Models walked the runway wearing an exclusive jewelry collection designed specifically for Domanoff’s clothing line – a partnership that remains an important milestone in our journey.
We are proud to bring O’Gem’s craftsmanship to the international fashion scene once again – and we can’t wait meet you in Amsterdam.